This term denotes the creation and promotion of content assets for the aim of generating complete awareness, traffic growth, lead generation, and customers. The channels which will play a region in your content selling strategy include:
Blog Post : Writing and business enterprise articles on an organization journal helps you demonstrate your trade experience and generates organic search traffic for your business. This ultimately offers you additional opportunities to convert web site guests into leads for your sales team.
Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps any educate web site guests. It conjointly permits you to exchange content for a reader’s contact info, generating leads for your company and moving folks through the buyer’s journey.
Infographics : Sometimes, readers wish you to point out, not tell. Infographics area unit a type of visual content that helps web site guests visualize an idea you would like to assist them learn.